Apple packaging: There’s no doubt that those who love Apple’s products also appreciate their packaging. Only a few (or perhaps no one) will throw away the packaging after they unbox their iPhones or Apple’s Smartwatch. But what makes Apple packaging look and feel premium? What type of packaging does the company use? What other business owners should learn from it? Read this post completely to learn more about Apple’s packaging strategy!
What Makes Apple Packaging Premium?
It’s no secret that Apple consistently delivers high-quality products. If we take a look at iPhones, MacBooks, and Apple Watches, we know that every part of the product’s design is carefully thought out. Accordingly, the company shows what sets its products apart, right from the packaging.
For example, Apple iPhone packaging speaks loudly about the quality of the product inside. Its sleek texture and simple design, with the product’s image on a white background, are just perfect. Do not forget to mention the memorable unboxing experience customers have when opening the box to find the iPhone well-presented with a pulp inlay.
So, who makes Apple packaging?
It’s clear that Apple has a dedicated team that pays attention to packaging – everything from design and conception to testing and quality control. Ultimately, all the details on every single packaging box ensure customers that their product is of premium quality.
Why Does Apple Choose Rigid Boxes?
As you may know, Apple chooses customized rigid boxes for all its product packaging, whether it’s a small box for the Apple Watch or larger MacBook packaging. The reason is not only that the smooth texture of rigid material makes a luxurious visual appeal. So, why does Apple choose rigid boxes?
Better Product Protection
First of all, rigid material offers better protection for delicate electronic devices, such as iPhones, MacBooks, and Apple Watches, ensuring they remain safe during transit and handling.
A Memorable Unboxing
Apple selects two-piece rigid boxes that feature a separate base and lid, where the lid slowly and smoothly glides off the base when the box is opened. The excitement and anticipation built around the unboxing moment create a connection between customers and the gadget inside.
Enhanced Product’s Perceived Value
An Apple product box can influence customers to purchase without even opening it. The smooth, rigid texture demonstrates to customers that the company has made an effort to represent the quality of the packed product, thereby enhancing the perceived value of the product itself.
A Professional Brand Image
The simplicity defined by the overall packaging design represents the professional image this famous brand has. Apple never has to convince anyone about the quality of its products; the market has long known and trusted this brand.
What Is a Pulp Inlay? The Add-On That Makes It “Extra”
When you open the Apple box packaging, you will see the gadget placed safely and nicely with pulp inlay that arranges everything inside.
What is a pulp inlay?
A pulp inlay is a type of packaging insert, often made from molded pulp, used to securely hold and protect products within a box. Speaking of Apple’s products, the company made the inlay custom-designed to fit the specific shape of the product, offering cushioning and preventing damage during shipping and handling.
Creating a pulp inlay requires a mold to determine its final shape. How much does it cost? We have no idea how much Apple pays for these, but we can say for sure that a single mold could cost at least USD 4,000 (the number doesn’t include the production cost for these units). Sounds expensive? Well, a pulp inlay is the add-on that makes the packaging look “extra.”
The key property to note about these pulp inlays is that they aren’t flexible. Once the shape is designed, it is fixed; you need to design the entire packaging around the existing pulp inlay effectively. This means that you should ensure that the box where the inlay sits is the perfect size for the inlay. Any adjustments to the size or design of this inlay, even a 1-2mm difference, would require a new mold and incur an additional mold fee.
How to Make Apple-Like Packaging?
One thing any business can learn from Apple product boxes is that they have the power to influence customers’ purchasing decisions the moment they lay eyes on the boxes. The luxury design makes a signature hallmark of Apple’s brand statement. Certainly, it will be challenging and costly to get this type of packaging. But it doesn’t mean that we cannot make it affordable either.
Here are some tips to follow when designing Apple-like packaging for your products.
Keep It Minimalist to Look Modern
Apple packaging embodies elegance and minimalism. Its simple design makes the packaging look modern and functional. Thus, if you want to create Apple-like packaging, avoid overdoing the design, meaning that you should not overuse the typefaces, complicated graphics, or excessive color schemes that confuse customers.
Use Simple Typography
Use a simple font type to make all the written details on the box look aesthetically pleasing and readable. Remember that you must use readable typography for packaging innovative products.
High Quality Is a MUST
Focusing on high quality in all aspects of the packaging is a MUST. Starting from the material, images, and printing technique, all should be of high quality.
Measure the Box Accurately
Apple box dimensions are accurately measured to protect the product firmly, minimizing the risk of damage during shipping. Ensure the size and dimensions of the box fit your product snugly to provide optimal protection. By ensuring product protection, you convince customers that your product is of premium quality.
Use Custom Inserts
If a pulp inlay is too costly for you, consider using custom inserts made from cardboard or paperboard. Both materials are affordable and recyclable, while still holding your product ideally and attractively inside the box.
Overall, in the designing stage, you should give equal attention to your packaging as you give to your product. You know that your product deserves the best packaging; make sure every detail counts.
Key Takeaway
No doubt, Apple has a dedicated team that pays attention to its product packaging – everything from design and conception to testing and quality control. Ultimately, all the details on every single box ensure customers that their product is of premium quality. Apple chooses custom rigid boxes because they offer better product protection, a memorable unboxing experience, an enhanced perceived value of the product, and a professional brand image. Having luxury, premium packaging helps Apple convince customers that its products are of high quality. With the tips we revealed above, your business can also create packaging similar to Apple’s.
Where to Order Apple-Like Packaging?
So, are you interested in ordering Apple-like packaging? You can design your packaging as exclusively as you want (even similar to Apple’s packaging) by working with professionals at Custom Rigid Boxes.
FAQs
What makes Apple’s packaging premium?
Apple packaging speaks loudly about the quality of the product inside. Its sleek texture and simple design, with the product’s image on a white background, are perfect for delivering a memorable unboxing experience.
What is a pulp inlay?
A pulp inlay is a type of packaging insert, often made from molded pulp, used to securely hold and protect products within a box.
Why does Apple use a pulp inlay?
Apple uses a custom-designed pulp inlay to fit the specific shape of its products, providing cushioning and preventing damage during shipping and handling.
How to make Apple-like packaging?
Your business can create Apple-like packaging with practical tips, such as keeping the packaging minimalist, using simple typography, focusing on high quality, accurately measuring the box, and using custom inserts.
Where to get Apple-like packaging?
You can get and design your packaging as exclusively as you want (even similar to Apple’s packaging) by working with professionals at Custom Rigid Boxes.
