Have you ever felt that your products are left behind the worth-sharing trend? If you have, you have been skipping out on the benefits of influencer marketing. We know how those famous influencers can hypnotize their followers within seconds. Well, the same goes when they advertise your products. How could you get those top-tier influencers to work with you? This is where PR packages come in handy. By sending them packages worth sharing, you can easily boost brand recognition. So, how do you create PR packages that influencers will love? Let’s reveal PR packages, the benefits, and tips to design ideal PR packaging for your business!
What’s a PR Package?
Ever wonder what does a PR package stand for? It stands for a public relations package, which is basically a collection of products sent by a brand to an influencer or media as a gift. Speaking of the PR package’s meaning, it extends beyond a simple gift. These gifts increase brand awareness and build the brand’s reputation.
The package itself is designed for two things: to make a positive impression on the recipient (which is influencers), and to make a positive impression on the public (just as the name “public relations” suggests). Therefore, these brand packages are often personalized for the recipient and have eye-catching packaging. The reason? The brand hopes those influencers will take videos or pictures of the package to share them on social media.
How PR Packages Benefit Your Brand
In a digital-first world saturated with advertising and content, standing out is harder than ever. This is why many brands are increasingly turning to PR packages to create memorable experiences for influencers.
When done right, PR packaging offers several key benefits, including:
Media Exposure
Influencers and journalists who receive your package may post unboxing videos, reviews, or editorial coverage without paid sponsorship.
Brand Affinity
A personalized, thoughtful package makes the recipient feel valued—turning them into your brand ambassadors.
Storytelling Opportunity
By paying attention to every detail—from the packaging design to the branding message—you can tell your brand’s story.
Social Media Reach
We all know that Instagram, TikTok, and YouTube are filled with unboxing content. A visually compelling PR package can be shareable content.
Relationship Building
Good PR packages open doors to future collaborations and long-term relationships with influencers and media professionals.
In short, PR packages are more than something nice to send to those influencers—they’re a powerful tool for strategic brand building.
How to Create the Perfect PR Package
Designing PR boxes for influencers requires you to spend time, attention, and (of course) money. It’s not just a simple package; it’s more about creating an experience that convinces influencers to work with your brand.
Here’s what you should do!
Do Your Research Thoroughly
The first step is to spend enough time researching influencers before sending them PR packages. Look closely at their content, website, and other relevant details. This will give you a better understanding of their personality, interests, and values. After all, you want to create PR packages influencers will love.
Personalize Each Influencer PR Package
Don’t send the same package to multiple influencers without personalization. Of course, it’s efficient and cost-effective, but it’s not an effective strategy.
Make sure you personalize each PR package as much as possible. You can add the influencer’s name to the package or include a handwritten note inside the boxes. When customers unbox the PR packages, they will feel valued by your brand. The result? They will surely share their unboxing videos with their followers.
Put the Effort into Your Packaging
If your PR package is just a boring brown box with bubble-wrapped items, it will not create a unique experience. A memorable PR package should be visually appealing and “Instagrammable.” Consider premium gift boxes featuring embossing or foil details, magnetic closures, and multi-layer unveiling. If you think a magnetic closure box doesn’t fit your brand’s aesthetics, you can opt for alternative style options, such as collapsible boxes, book boxes, or two-piece boxes.
Include Product Info
Include the detailed info describing your products. You can do this with a handwritten note or a brochure (or both). The goal here is to highlight the unique features of your brand’s products so that the influencer understands why your brand is different and will share that with their followers.
Protect Your Products Inside
The last thing you need is your products inside PR packages to arrive damaged at customers’ doorsteps. To avoid this, you can choose rigid boxes with inserts. The inserts will safeguard your precious products and prevent them from shifting during the shipping journey.
When to Use PR Packages
Let’s be honest here. PR packages require time and effort to create, and they involve giving away a lot of free materials. So are they really worth it, and when is the best time to use them?
Here are some pr package applications you should note.
- Gifted Campaigns
Use PR packages as a gifted campaign strategy. The idea is to browse influencers who would be a good fit for your brand, introduce yourself, and let them know why you’re interested in them. Then, don’t forget to get their address and send them a PR package, in the hope that they will share it with their followers.
- Paid Collaborations
You can also use PR packages to incentivize influencers to hit special milestones. This means sending a package to an influencer who reaches milestones, such as sales goals, engagement numbers, or has been working with you for quite some time.
- Long-Term Relationships
Yes, PR packages can help you strengthen long-term relationships with influencers. That’s a huge win-win because those influencers get a reliable income from a brand they love, while you get reliable partners who understand your brand. And the more your brand is promoted to their followers, the more familiar the audience will become with your brand and trust it.
Examples of PR Packages from Famous Brands
Need some inspiration to create ideal PR packages? Take a look at some examples from famous brands below.
- YSL Beauty PR packages
Yves Saint Laurent (YSL) PR packages featured their Libre and Black Opium fragrances, capitalizing on their popularity and the ongoing trend of gourmand scents with vanilla notes.
- Lip Oil Desserts (Kylie Cosmetics by Kylie Jenner)
The limited-edition PR boxes come with three dessert-inspired lip oils for sweet, sheer, and shiny color.
- Ellis Brooklyn
The brand sent limited PR packages featuring their popular “Marshmallows” scent, a hair and body mist, highlighting the ongoing popularity of gourmand fragrances.
Wrapping Up
No doubt, many brands are increasingly turning to PR packages to create memorable experiences for influencers, hoping that they will take videos or pictures of the package to share them on social media. Well, PR packages are more than something nice to send to those influencers—they’re a powerful tool for strategic brand building. Hopefully, our guide above helps you understand the meaning and benefits of PR packages, as well as how to design the right one for your business.
So, how to get PR packages?
You can design and get your branded PR boxes by working with a reliable box manufacturer, such as Custom Rigid Boxes.
FAQs
What is a PR package?
A PR package (public relations package) is basically a collection of products sent by a brand to an influencer or media as a gift.
What are the benefits of sending PR packages?
PR packages benefit businesses by serving as a means of media exposure, brand affinity, storytelling opportunities, social media reach, and relationship building.
When to use PR packages?
You can use them in gifted campaigns, paid collaborations, and strengthen long-term relationships.
How to create a perfect PR package?
To create a perfect PR package, you should thoroughly research your target influencers, personalize each influencer PR package, put effort into your packaging, include product information, and protect your products.
