Good quality matters when packaging luxury products, and the Vertu brand understands this very well. In addition to producing handpicked smartphones paired with innovative accessories, Vertu’s packaging reflects a high-end presentation, with a focus on both tradition and sustainability.
Which packaging does Vertu use, which packaging styles does the brand choose, and what businesses can learn from Vertu’s packaging? Let’s explore all these further!
A Brief Intro on Vertu
If you haven’t heard about Vertu, you’re missing out on its incredible mark in the world of smartphones.
Vertu is a British manufacturer of exclusive, luxurious mobile phones, founded in 1998 by Nokia. After being sold, the Vertu brand was relaunched under new ownership in 2018.
The brand is known for its signature of combining excellent materials like titanium and sapphire crystal with handcrafted assembly. Vertu phones are renowned as status symbols, with prices comparable to those of luxury watches. Plus, its products often include upscale concierge and security services.
Which Packaging Vertu Uses?
Vertu never ignores the packaging quality. The brand uses luxury gift packaging, mainly using rigid boxes with custom features. Vertu has proven that rigid boxes are expensive for valid reasons, as they reflect quality and deliver a premium unboxing experience that matches the quality of its products. How does the brand achieve this?
Let’s unbox the Vertu’s packaging!
Sturdy Material Construction
First of all, Vertu chooses rigid stock as the material to produce its packaging boxes. The material is made by combining card and paper stock, providing superior protection and structural integrity. Moreover, rigid offers high durability and a smooth texture, making it the ideal choice for ensuring product safety and quality.
Layered Presentation
For many of its products, such as the Signature Touch, a large outer shipping box contains a smaller inner box that slides out. This strategy creates a multi-layered presentation for a memorable unboxing experience on every order.
Custom-Cut Inserts
When customers open the box, they will discover an elegant interior that often features custom-cut inserts to hold the phone securely in place. Unlike Apple packaging, which uses molded pulp inlays, the interior spaces of Vertu packaging feature ceramic or velvet-like pillows designed to support the phone and accessories.
Unique Separate Compartments
Next, all accessories and documentation are neatly organized in their own unique, separate compartments and boxes within the main package.
What will we find in the compartments?
- Matching leather cases
- Innovative headphones
- Power adapters and cables
- Manuals and warranty information
Modern Opening Mechanisms
To make customers feel more valued, the brand incorporates modern opening mechanisms. The opening and revealing of the Vertu box are designed to be part of the extravagant experience, rather than a simple, boring task. Some models even included a “falcon-wing” SIM chamber to create a ceremonious opening.
Excellent Finishes
Vertu enhances the appearance of its packaging boxes by polishing them with excellent finishes.
For example, for its clamshell packaging, the brand applied an embossed design that represents the look of a machine-welded seam, delivering a unique and high-quality aesthetic.
Meanwhile, for its book-style, two piece, and magnetic closure packaging, the company chose glossy coating, telling customers that the product inside is as shiny as the Sapphire Crystal, which is included in the manufacturing process of its phones. Ultimately, Vertu also uses lovely ribbons to make customers feel like opening a treasure.
Attention to Detail
Vertu further amazes its customers by including branded elements and special touches, such as a signature or certificate of authenticity. The brand ensures that each component is placed with precision.
Sustainability Effort
Recently, Vertu has also started to incorporate sustainable materials, such as recycled paper, into its packaging to align with modern eco-friendly values. This effort helps the company appeal to eco-conscious customers and expand its outreach.
Overall, Vertu knows very well how to use every product packaging to tell a story of craftsmanship, exclusivity, and luxury. The packaging designs evoke a sense of artisanship, inspiring many unboxing videos that highlight the feel of the materials and the elegance of the opening-box moment.
What Businesses Can Learn from Vertu Packaging?
Indeed, Vertu’s packaging is a great example of presenting an unforgettable customer experience in every order. Businesses can learn some knowledge to elevate their packaging.
Although it’s challenging to match the stylish, elegant vibe Virtu packaging offers, your business can gain valuable insights below.
Enhancing the Customers’ Experiences Is Essential
You should think of packaging as a key part of the product experience, not just a container. For this, businesses should consider features like easy-to-open mechanisms, aesthetic designs, and high-quality materials.
By incorporating the features above into your packaging, you can encourage customers to reuse it for storage or other purposes, ultimately fostering customer loyalty.
Building a Reliable Brand Image Is a MUST
As mentioned above, Vertu knows very well how to use every product packaging to tell a story of craftsmanship, exclusivity, and luxury. Your business can get similar results by carefully designing your product packaging. To achieve this, consider working with a professional, experienced packaging manufacturer like Custom Rigid Boxes.
Prioritizing Sustainability Is Important
Vertu uses rigid, which is a paper-based material, to make its packaging sustainable and environmentally friendly. This point should also be noted. If you want to match the level of Vertu’s packaging, consider using eco-friendly materials when producing your product packaging.
In Summary
No doubt, Vertu never ignores the packaging quality. The brand uses luxury gift packaging to provide a high-end unboxing experience that matches the quality of its products. When customers open the box, they will discover an elegant interior that often features custom-cut inserts to securely hold the phone, with separate compartments within the main package.
To make customers feel more valued, the brand incorporates modern opening mechanisms.
Ultimately, Vertu enhances the appearance of its packaging boxes by polishing them with finishes such as embossing and a glossy coating.
Although it’s challenging to match the stylish, elegant vibe Virtu packaging offers, your business can gain valuable insights, such as that enhancing customers’ experiences is essential, building a reliable brand image is a MUST, and prioritizing sustainability is important.
Hopefully, the post above helps your business learn how to create product packaging that is as luxurious as your product.
FAQs
Which packaging does Vertu use?
The brand uses exclusive gift packaging, mainly using rigid boxes with custom features to provide a premium unboxing experience.
What type of packaging does Vertu choose?
Vertu chooses clamshell, book-style, two piece, and magnetic closure packaging types.
How does Vertu place the phone accessories in its packaging?
Vertu neatly organizes all accessories and documentation in their own separate drawers and boxes within the main package.
What businesses should learn from Vertu’s packaging?
Businesses can gain valuable insights, such as enhancing the customers’ experiences is essential, building a reliable brand image is a MUST, and prioritizing sustainability is important.
