As of 2025, Samsung’s latest packaging efforts, particularly for the Galaxy Z Fold 7, focus on eliminating single-use plastics and increasing the use of recycled materials. These efforts are part of the company’s broader “Galaxy for the Planet” sustainability initiative, with the goal of removing all single-use plastics from mobile product packaging by the end of 2025. Let’s know more about this!
Introducing the Galaxy Z Fold Series
The Samsung Galaxy Z Fold series is a line of premium foldable smartphones designed to merge the portability of a traditional phone with the immersive screen real estate of a tablet.
Introduced in 2019, the Z Fold pioneers a unique “book-style” design that, when unfolded, reveals a large internal display for seamless multitasking, gaming, and media consumption. This flagship series showcases Samsung’s innovation in engineering and flexible display technology, attracting tech enthusiasts and professionals who demand both high performance and a versatile, large-screen experience in a single, pocket-friendly device.
How About the Sales?
The latest Galaxy Z Fold 7 saw a significant increase in sales compared to its predecessor, with several reports highlighting its success. Samsung has even set a record for pre-orders, outpacing all previous post-launch sales of these foldable devices in the US. These sales have continued to outpace those of the last year.
Globally, the growing segment of the overall smartphone market currently represents only about 1.5% of total sales. However, it is a highly profitable niche, and consumer interest, particularly among younger demographics, is increasing.
Samsung is facing increasing competition but remains a dominant force. The ongoing and continued innovations seen in the Z Fold 7 suggest that Samsung is actively working to maintain its leadership and drive sales forward.
Samsung Galaxy Z Fold Series & Two Piece Rigid Boxes
For its premium foldable devices, like the Galaxy Z Fold series, Samsung uses rigid stock. This choice was intentionally made by Samsung, reinforcing the product’s high-end, luxury status.
Here’s a breakdown of why Samsung uses two-piece rigid boxes for the Z Fold series.
Styles and Materials
- Minimalist aesthetic: Two piece rigid boxes are minimalist, often featuring an embossed Samsung logo and the device name, such as “Galaxy Z Fold 6”. The sleek, black packaging used for recent models, such as the Z Fold 7, is designed from rigid stock to feel premium.
- Pulp molding: Instead of plastic trays, Samsung uses a pulp-molded tray made from recycled or bio-based materials, such as sugarcane bagasse and bamboo pulp, to hold the phone. This provides a durable, cushioned cradle for the device while eliminating the need for plastic.
- Recycled paper: The outer rigid box is made from 100% recycled paper. The company uses sustainably sourced, FSC-certified paper materials.
Box Size
To meet its goal of eliminating single-use plastic by 2025 and reducing e-waste, Samsung has aggressively minimized the size of its packaging. Recent innovations, such as the Z Fold 7, feature a significantly thinner design than previous generations. This reduction is also made possible by including fewer accessories in the box, which promotes reuse and reduces material consumption.
Minimalist Contents
Current boxes typically contain only the phone, a USB-C to USB-C cable, a quick start guide, and a SIM ejector tool. For some special or pre-order editions, Samsung includes additional accessories, such as a charger or case, as noted for the Z Fold 6 Special Edition.
Finishes
Samsung’s packaging for the Z Fold series uses premium finishes to enhance the luxury feel.
Matte finish: For recent generations, Samsung has transitioned from glossy plastic films to a more eco-friendly matte finish on accessories, such as the USB-C cable. A soft matte black hue is often used on the box itself.
Debossed details: The logos and text on the box are often debossed, giving them a subtle, tactile quality that highlights the brand’s attention to detail.
Textural wraps: All rigid boxes are not printed on directly but wrapped with paper, allowing for unique textures. For earlier models, Samsung explored using textured paper and vibrant graphics to create contrast and evoke a sense of luxury.
Why the Two-Piece Boxes Are Right for the Z Fold Series
Samsung’s decision to use a two-piece rigid box for the Z Fold is a key part of its branding and luxury packaging strategy.
A Statement of Quality
The sturdy, uncollapsible box is not a simple decision; it’s a statement of quality. It tells the loyal customers that they are buying an exclusive, high-tech device, not a commodity.
Enhance the Unboxing Experience
The physical act of lifting the lid off the box is a deliberate part of the “unboxing” ritual for a high-end product. It builds anticipation (look at Apple Packaging, for example) and makes the experience feel more special than opening a standard collapsible carton.
Ensures Product Safety
Given the complexity and value of the Z Fold’s folding display and hinge, providing maximum protection during shipping is critical. The two-piece rigid box offers a level of security that a collapsible box cannot match.
In Summary
No doubt, Samsung is facing increasing competition, but it remains a dominant force in the industry. The ongoing and continued innovations seen in the Z Fold 7 suggest that Samsung is actively working to maintain its leadership and drive sales forward. Moreover, Samsung’s decision to use a two-piece rigid box for the Z Fold is a key part of its branding and luxury packaging strategy, which includes a statement of quality, enhances the unboxing experience, and ensures product safety.
So, if a rigid box is what your business needs, you can always work with the experts like Custom Rigid Boxes.
FAQs
Why did Samsung choose rigid boxes for its Z Fold 7?
Samsung uses rigid stock intentionally to reinforce the product’s high-end, luxury status.
What type of rigid boxes does Samsung use for the Z Fold 7?
Samsung uses two-piece rigid boxes for the Z Fold series.
Why does Samsung use Pulp molding?
Instead of plastic trays, Samsung uses a pulp-molded tray made from recycled or bio-based materials, such as sugarcane bagasse and bamboo pulp, to hold the phone. This provides a durable, cushioned cradle for the device while eliminating the need for plastic.
What makes the Two-Piece Boxes Right for the Z Fold Series?
The two-piece boxes are right for the Z-fold series because they reflect a statement of quality, enhance the unboxing experience, and ensure product safety.
