For a luxury brand like Louis Vuitton, product display and unboxing moments are priceless. This famous global fashion icon never underestimates the power of product packaging. After 13 years, the 162-year-old brand is changing its dark brown color to a brighter shade. What makes this new packaging the talk of the town? Let’s unbox the luxury of Louis Vuitton packaging.
Unboxing the Iconic Louis Vuitton Packaging
Louis Vuitton understands that product packaging goes beyond mere protection. The brand views its packaging as its brand ambassador.
Thus, it’s the first time in decades that Louis Vuitton has revamped its product packaging. The reason? The brand believes that product packaging must convey quality, luxury, and heritage—the overall brand’s reputation.
The new packaging is quite an unusual feat for a classic fashion house. Yet it justifies a high-end purchase and offers an exclusive experience.
What details did Louis Vuitton consider when designing its new packaging? Let’s dive in.
Material Characteristics
Louis Vuitton uses rigid stock for its recent product packaging. This material features a sleek texture that conveys quality.
The new apparel box is designed to house fashionable items such as handbags, accessories, and other leather goods. Why does the brand choose this type of box? It’s made of high-quality materials that provide superior protection and reinforce brand identity.
Combining Uniqueness & Elegance
Also called safran impérial (imperial saffron), the color was chosen by Louis Vuitton for its shopping bags and luxury rigid boxes. Then, the cobalt-blue ribbons and bag handles complement the brand’s iconic packaging.
The saffron color LV chose isn’t just an ordinary choice—it’s closely tied to the brand’s history. This color resembles Louis Vuitton’s natural leather that lasts for years. As for the blue color, Louis Vuitton has been using it for personalization details, such as initials and ribbons.
For the final touch, we will see an embossed LV logo and shiny laminations, polishing the entire appearance.
Functional Designs That Speak Luxury
Replacing its previous drawer box style, Louis Vuitton chooses magnetic closure boxes. The flat-pack boxes are functional, space-saving, and perfect for gifting.
Well, with Christmas around the corner, LV really knows how to present its branded items as memorable Christmas packaging ideas.
Let’s have a look at what’s included inside a Louis Vuitton gift box:
- A gift receipt without the item’s price, along with a personalized message.
- A small blank card for an additional handwritten note.
- A return and exchange policy document with detailed instructions.
Last but not least, the thicker shopping bags feature cotton ribbon handles, making them more durable and easier to carry.
Branding with Digital Interaction
Louis Vuitton includes innovative features in its packaging to bridge the physical and digital worlds. The brand uses QR codes and NFC tags to allow customers to access product details and verify authenticity. Better yet, customers can also engage with some informational content.
Overall, the latest packaging becomes an interactive tool that keeps the brand modern. At the same time, it enhances the customer’s post-purchase experience.
Sustainability Approach
Research shows that 62% of Gen Z shoppers prefer to buy from brands with sustainable packaging. Well, LV never stops making a reputable brand’s image. In fact, the brand is working to reduce its ecological footprint.
Speaking of its product packaging, the icon shows its sustainability approach, such as:
- Ensuring all its shopping bags and boxes are recyclable.
- Designing 50% of its product packaging from reusable and recyclable materials.
- A plan to eliminate the use of new plastics from fossil fuels by 2026.
Nevertheless, these green efforts surely help Louis Vuitton to appeal to eco-conscious customers.
How Louis Vuitton Packaging Makes Its Products Special
We all know this iconic fashion brand is already famous worldwide. But how Louis Vuitton’s packaging makes its products look more special?
Let’s break it down.
High-Quality Materials and Sturdy Layout
The brand never compromises on the quality of its products, and packaging is not an exception.
This is shown by how Louis Vuitton uses:
- Thicker paper: Shopping bags are made with a thicker, stronger paper.
- Cotton ribbon handles: Durable cotton ribbons make the bags more comfortable to carry.
- Protective inner packaging: Items are wrapped in a branded cloth bag to protect them and enhance the unwrapping experience.
Unique Design and Presentation
The packaging design? LV has turned the world upside down with unique presentations, such as:
- Signature colors: Saffron-yellow; personalized rigid boxes combined with blue ribbons for a modern, timeless feel.
- Bold typography: The logo is large and bold, making the brand easily recognizable.
- Focus on artistry: The layout serves as an artistic product’s element, reflecting the brand’s heritage and craftsmanship.
Better Customer Experience
Loyal customers are everything for Louis Vuitton. To deliver a better customer experience, the brand designed its new packaging to convey the essentials below.
- High-end unboxing: Creating a memorable experience from the moment the product is received.
- Luxury perception: Its luxury packaging presents the brand’s unique selling points (USP), justifying the price of its products.
- Sustainable and reusable: All boxes are made from reusable, recyclable materials to reduce waste.
Final Thoughts
No doubt, Louis Vuitton perceives its packaging as its brand ambassador. Therefore, the brand chooses rigid stock for its product packaging to enhance the unboxing experience and convey quality.
For the colors, LV uses safran impérial (imperial saffron) on Louis Vuitton’s shopping bags and custom rigid boxes. The new product packaging is also functional, space-saving, and perfect for gifting. Plus, Louis Vuitton includes innovative features in its packaging to bridge the physical and digital worlds. Ultimately, the fashionable brand demonstrates its sustainability approach by using reusable, recyclable packaging materials.
The final words? Louis Vuitton’s packaging makes its products appear more special, high-end, and luxurious for its loyal customers.
FAQs
Why did Louis Vuitton decide to revamp its product packaging?
The brand revamped its product packaging as it believes that it must convey quality, luxury, and heritage—the overall brand’s reputation.
What material does Louis Vuitton choose for its new product packaging?
Louis Vuitton uses rigid stock for its packaging, a material that enhances the unboxing experience and conveys quality.
What colors does LV’s new packaging come in?
The LV’s new packaging comes in safran impérial (imperial saffron) for its shopping bags and luxury rigid boxes.
Is the latest Louis Vuitton packaging eco-friendly?
Yes, the latest Louis Vuitton packaging is environmentally friendly, as it’s made from reusable, recyclable materials.
