When a customer receives your product, the packaging is the very first thing they see. Apparently, product packaging also shapes their perceptions of your product and brand. From the satisfying weight in the hand to the crisp “whoosh” of a tight-fitting lid, the right rigid box tells customers that your product inside is worth every penny.
But with so many styles, how do you choose the one that fits your product while showcasing your brand? Let’s find out how to choose the right rigid box for your product.
Key Factors to Consider When Choosing the Right Rigid Box
When it comes to designing a rigid box, you need to get the foundation right. A beautiful box that doesn’t protect your product will only be an expensive yet unworthy investment.
Here are the key factors to consider when choosing the right rigid box.
Measure Properly for a Perfect Fit
Precision is your best friend. Always measure your product’s length, width, and height at its widest points. When speaking with your packaging partner, specify the internal dimensions you need. A box that is even only 3mm too large can make a premium product look sloppy as it rattles around inside.
- Don’t Forget the Buffer for Inserts
Are you thinking of using EVA foam, molded pulp, silk lining, or other types of foam packaging to cradle your product? This means your rigid box needs to be slightly larger than the product itself. Consider adding a 5mm to 10mm buffer to your product’s dimensions so the insert fits snugly without bowing the box’s sides.
- Weight Consideration
An apparel rigid box for a silk scarf doesn’t need the same level of rigidity as a shoe box. If your product is heavy, you must ensure the base is reinforced. A weak bottom on a premium box will result in an unboxing disaster.
Once you have the accurate product measurements, you can decide on the exact rigid box size to order.
Choosing Your Material
The “rigid” in rigid boxes comes from rigid stock, which includes greyboard and chipboard. They are the main types of boards used in producing a rigid box. Both offer a thick, sturdy frame underneath the decorative paper.
- Consider the Material Thickness
Different products require different levels of protection, right? So, make sure you get the right material thickness, too.
For example, 800 gsm –1000 gsm is the ideal thickness for packaging lightweight apparel or cosmetic items. Meanwhile, 1200 gsm –1500 gsm is excellent for structural integrity when packaging electronics and gifts.
- Think about the Surface
Smooth greyboard is best if you want a sleek finish on your wrap paper. On the other hand, slightly textured chipboard can add a rustic, organic feel if you are choosing thin, translucent wrap papers.
Select the Right Box Style
The way your box opens defines the “reveal.” Well, you can deliver the unboxing experience you want customers to have by selecting the ideal box style.
Let’s break down the popular rigid box styles most businesses choose.
Magnetic Closure Boxes
Magnetic closure boxes feature a flip-top lid with hidden magnets that “snap” shut. The box layout comes with a flat base with a lid that wraps around and stays secure.
Ideal for: Influencer PR kits, luxury watches, and high-end skincare sets.
Shoulder Neck Boxes
From the name, we can already imagine. Shoulder neck boxes have a visible “neck” or inner layer that creates a stylish gap between the lid and the base. They come in a three-piece construction in which the lid and base don’t touch. Instead, they expose a striking color contrast on the neck.
Ideal for: Niche perfumes and high-end candles.
Drawer Boxes
Rigid drawer boxes feature an inner tray that slides out from an outer sleeve. Their sliding layout delivers a memorable, revealing moment that your customers will love.
Ideal for: Small electronics, jewelry, or artisanal chocolates.
Two Piece Boxes
Two piece rigid boxes offer a simple base with a lid that fits over the top. They can be either “Full Telescope” (the lid covers the entire base) or “Partial” (the lid covers only the top).
Ideal for: Smartphones, tablets, and luxury apparel.
Slipcase Boxes
Slipcase boxes provide a sturdy outer shell that houses a book or another smaller box. They open on one side, allowing the products to be pulled out.
Ideal for: High-end book sets or software collections.
Collapsible Boxes
Collapsible rigid boxes look like high-end magnetic boxes but fold flat for storage. The layout comes with scored corners and adhesive strips that allow it to “pop up” into a solid box.
Ideal for: E-commerce brands with limited warehouse space.
Consider Logistics & Costs
Undoubtedly, custom rigid boxes cost slightly more than standard boxes. To optimize costs, make sure your boxes are perfectly sized. Also, consider having your boxes shipped pre-assembled to avoid labor on your end. Or else, you can go for the collapsible version to save on freight costs.
Sustainability in Reusability
From a sustainability standpoint, we know that rigid boxes are rarely thrown away. Their durability makes them perfect for “upcycling.” Yes, customers often reuse them to store jewelry, stationery, or keepsakes long after they use your products.
However, of course, to make your boxes reusable, you should combine all the points above: material thickness, texture, and box style.
Why Choose Rigid Boxes?
Since you are reading about ways to choose the right one, you are surely aware of the tremendous benefits of rigid boxes.
In brief, brands across industries choose printed rigid boxes because they increase perceived value. These boxes offer superior protection, are highly customizable, and act as a permanent marketing tool in customers’ homes.
And the best part? You can charge a premium price for your product if the box looks expensive.
The Takeaway
In summary, to choose the right rigid box, you should measure your product properly, choose the right material, select the right style, consider logistics & costs, and think about sustainability in reusability.
With the right rigid box, you tell customers that the product inside is worth every penny.
FAQs
How to measure a product for the right rigid box?
Measure your product’s length, width, and height at its widest points to decide the accurate rigid box size you need.
How to optimize cost when choosing rigid boxes?
To optimize costs, ensure your rigid boxes are precisely sized and pre-assembled. Or else, you can go for the collapsible version to save on freight costs.
How do I make my rigid box reusable?
To make your rigid box reusable, you should combine all the points: material thickness, texture, and box style.
What are the popular rigid box styles most businesses choose?
The popular rigid box styles include magnetic closure, shoulder neck, drawer, two piece, slipcase, and collapsible boxes.
